8 Reasons Why Video Marketing Is Essential
Video marketing has been trending heavily over the past few years, and it’s easy to see why. Videos are easier to digest than text-based content. Viewers are more likely to stick around and watch your video the whole way through. Additionally, video helps you personalize your marketing efforts, mainly if you include a face in the frame – whether that’s your own or someone else’s – and add visual elements that can aid in your product or service demonstrations. Here are eight reasons why video marketing is essential.
#1: 82% of Consumers Say Their Trust in Brands has Declined
More than half of consumers, 86%, no longer trust a brand after just one bad experience, according to a new study. Video makers and story-telling algorithms exacerbate this trend because brands don’t have time to make amends. They need video makers that tell their story and are consistently adding value. If your video maker doesn’t deliver on these needs, you’re at risk of being overshadowed by companies that can always provide an excellent customer experience.
#2: You Can Connect with People On An Emotional Level
In addition to visuals, videos also play an essential role in connecting with your customers. Think about it. Videos allow you to convey critical emotions and feelings. For example, imagine what kind of an impact a short video that showcases your company’s culture or philosophy could have on someone interested in learning more about what you do. Or, how about a testimonial from one of your satisfied customers?
With video marketing, there are endless opportunities for you to deliver a truly personalized experience for potential clients. These videos can even enhance brand loyalty among existing customers when done right. It all comes down to what you choose to include in your video and how you do so. Video Maker allows users to: Make videos from photos/videos taken by them or downloaded from other sources like YouTube.
#3: Video Increases Engagement on Social Media by 80%
Studies show that when you post a video on your social media profiles, you will receive 80% more engagement than if you had just posted a picture. In today’s business world, word of mouth is one of the best ways to spread information about your company. When customers see you posting videos with valuable tips and information, they will share it with their followers, and they, in turn, will share it. This makes it easy for people to find out about your business and helps build a loyal customer base.
#4: 90% Of Internet Users Over 18 Watch Online Videos Daily
There is no arguing with numbers. This means that all of your competitors use video to market their products and services. 80% of consumers would rather watch a product video than read about it. So, suppose you want to take your business to new heights and generate leads from new customers. In that case, you must use video marketing to promote your brand or business on Facebook, YouTube, Instagram and other social media platforms.
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#5: Your Website Visitors Are 3x More Likely To Buy From You If You Use Video
Web visitors are more likely to buy from a site that uses video in its marketing efforts, with some research showing they’re three times more likely to purchase if you use video. The reason is simple: People like videos. The suitable videos can show off your products and services in an exciting way and connect with potential customers emotionally. Adding videos to your website is easier than ever before; there are plenty of tools available today that make it simple to create high-quality promotional or informational videos without any previous knowledge or experience.
#6: Videos Generate 107% More Leads Than Articles or Other Formats
Content marketing research finds that people consume content—text, audio, video or images—differently depending on which media type they prefer. And when it comes to engagement, videos are by far preferred over all other formats: On a scale of 1-10 (1 being not at all necessary and ten being essential), 8 out of 10 consumers place high importance on video. Videos are also more likely to convert viewers into leads. For example, according to a study by Wyzowl, video generates 107% more leads than articles or other formats. Furthermore, 79% of executives say that video provides a better ROI than traditional marketing efforts like print and radio ads.
#7: 71% of Marketers Use YouTube as Their Second Most Popular Platform for Sharing Videos
You get a second chance to make a first impression instead of text and images, which are gone in an instant. The average American watches more than 4 hours of video each day, yet advertisers aren’t tapping into that market. Over 60% of customers say that watching videos help them decide what to buy online—so get on it! It can be challenging to create your videos at first, but there are plenty of video editing programs that can make things easier for you. Once you have your video ready, upload it to YouTube and share it across social media platforms like Facebook and Twitter.
#8: Videos Get Shared 94x More Often on Facebook Than Posts Without Any Visual Content
Visual content gets 94x more shares on Facebook than plain text posts. If you’re only posting without visual content, you are missing out on many potential engagements. Studies show that videos generate likes and comments 12% more than photo posts and 74% of users say they discover brands via YouTube every week. The first step to creating high-quality video content is using professional video editing software like Adobe Premiere Pro or Final Cut Pro X.
Learning how to use either of these programs will ensure your brand always produces high-quality videos, so your viewers have a great experience with your brand through their entire viewing journey, no matter what device they are using. These programs help add features like graphics, effects, and transitions that make videos more engaging for viewers.
Conclusion
In addition to your company’s branding efforts, video marketing is essential for any successful business. Use these eight reasons to help you start or continue with your video marketing efforts. You don’t need to be a professional video editor. Many essential editing apps can help you get started without spending much money on video editing software.
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